Selecting a Website
There are many ways a website may be built. If you already have an idea of what you wnat your website to look like, you can let your webmaster know, and they can probably design one simalar to what you think you'd like.
Website Templates
If you do not yet have much of an idea what it is you desire, you would do good to look over our samples and our Templates, then let us know and we will be able to incorporate your business into that sample or template.
There is not basically any right or wrong way, you just need to determine what is BEST for your business needs.